Hi there,
There’s something magical about the start of a new year. It’s a clean slate, a chance to recalibrate, and an opportunity to lay the groundwork for the year ahead. It’s also the perfect time for nonprofits to make intentional moves to set up for organization for success.
Starting the year strong isn’t about doing everything at once; it’s about focusing on the right things that will have the biggest impact. Over the years, I’ve worked with countless organizations that use this time to reflect, strategize, and realign—and the results speak for themselves.
So, here are five strategies I’ve seen (and used) that work time and time again to help nonprofits kick off the year with purpose and momentum.
1. Reflect on the Previous Year
Before you dive headfirst into new goals, take a moment to look back. What worked well in the past year? What didn’t go as planned? Reflection isn’t about dwelling on mistakes; it’s about learning from them.
Gather your team and revisit your wins, challenges, and lessons learned. Celebrate those small (and big) victories—and carry that momentum into the year ahead. And for those moments that didn’t go quite right, ask yourself: What systems or processes can we improve to avoid similar roadblocks?
2. Set Clear, Actionable Goals
Goal-setting is the backbone to a strong start. But here’s the thing: vague goals simply won’t cut it. Saying “we want to raise more money” or “engage more volunteers” is great, but what does that really mean?
Try setting SMART goals. These are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of “raising more money,” aim for “increasing donor retention by 15% by the end of Q2.” Specific goals give you and your team clarity, intention and a measurable direction to always keep you growing.
3. Engage Your Team
Your team—whether it’s staff, volunteers, or board members—is your greatest asset. To start the year strong, get everyone on the same page as early as possible. Share your vision for the year and how each person fits into the bigger picture. Keeping your team engaged will help keep them motivated and moving forward.
Schedule a kickoff meeting or team building workshop where you can align on priorities, brainstorm ideas, and build enthusiasm. Creating buy-in from the beginning ensures that everyone feels valued and motivated to contribute.
4. Prioritize Communication and Transparency
The beginning of the year is the perfect time to evaluate how your organization communicates internally and externally. Are there gaps that need to be addressed?
For internal communication, consider how you’ll keep your team informed and aligned throughout the year. Regular check-ins, updates, or newsletters can keep everyone in the loop.
Externally, think about how you’re connecting with donors, supporters, and your community. Are you telling your story effectively? Are there new channels or strategies you can explore? Consistent, transparent communication builds trust and strengthens relationships.
5. Focus on Self-Care as a Leader
This one is for you. Yes, you.
Running a nonprofit can be all-consuming, and it’s easy to pour everything into the organization while putting yourself last. But here’s the truth: if you’re running on empty, you can’t lead effectively.
Make a plan now for how you’ll prioritize your well-being this year. Whether it’s scheduling regular time off, building in moments for reflection, or leaning on a mentor or network of peers, taking care of yourself isn’t a luxury—it’s a necessity.
Starting the year strong isn’t about perfection; it’s about being intentional. These strategies are just a jumping-off point. The real magic happens when you take the time to align your vision, engage your team, and focus on what matters most.
2025 is loaded with potential for both you and your nonprofit, and I’m excited to see how you harness it for your organization. If you’re ready to dive deeper or need a partner to guide you through these strategies, let’s connect.
Here’s to a year of growth, impact, and renewed purpose.
Talk soon,
Kari Anderson
Principal, Incite Consulting