Every nonprofit knows that keeping donors engaged is key to long-term success, but what about those who have drifted away? Reengaging lapsed donors is crucial to maintaining a strong support base, and with a few smart strategies, you can bring them back into the fold.
At Incite Consulting, we understand how important it is to reconnect with past donors in a meaningful way. Let’s explore how you can reignite those relationships and build lasting connections.
1. Personalize Your Outreach
Donors are more likely to respond when they feel valued as individuals, not just numbers in your database. Take the time to segment your lapsed donors by their past contributions or engagement levels. Then, craft personalized messages that speak directly to them—remind them why they first supported your cause and how their contributions made a difference.
Send a personalized email or letter that highlights their past involvement and expresses genuine gratitude for their previous support. Avoid generic “we miss you” messages—make it about them!
2. Share Impact Stories
One powerful way to reconnect with lapsed donors is by showing them the impact their donations have had. People want to know that their contributions are making a real difference. Share stories of individuals or communities who’ve benefited from their past generosity, and emphasize the ongoing need for support.
Use visuals like photos or videos alongside your stories to make the message even more engaging. Show them the faces behind your mission.
3. Invite Them to Get Involved Again
Sometimes all it takes to reengage a donor is an invitation. Host special events, webinars, or volunteer opportunities that are exclusive to previous supporters. Giving them a chance to get involved in a new way could rekindle their passion for your cause.
Create events or opportunities that cater to their specific interests based on their past donations or involvement. Make it personal, and offer a clear call to action.
4. Offer Flexible Giving Options
Donors may have lapsed because they couldn’t continue giving at their previous levels. Offering flexible donation options, such as smaller monthly gifts or one-time donations, can make it easier for them to reengage on their own terms.
Highlight new ways they can give, including peer-to-peer fundraising or setting up a recurring donation that fits their budget.
Wrapping It Up
Reengaging lapsed donors doesn’t have to be complicated. By personalizing your outreach, sharing the impact of their past contributions, inviting them to get involved again, and offering flexible giving options, you can rebuild those connections and keep your donor base strong.
At Incite Consulting, I specialize in helping nonprofits develop smart, sustainable fundraising strategies that work. Let’s work together to bring your lapsed donors back on board and create lasting, meaningful relationships.
Talk soon,
Kari Anderson
Principal, Incite Consulting
