I have found that many Fundraising Plan resources aimed at new nonprofits can also be helpful for all nonprofits, especially those currently reviewing and revising 2019 Plans.
Most sources agree there are some standard components that should be present in all Fundraising Plans.
Goals—goals are your targets and the first step to determine if your fundraising efforts are having success.
Costs—you must know how much fundraising activities cost to determine success.
Timing—always important to look at when you plan to do your fundraising activities.
Integrating your Fundraising Plan with other plans—the strategic plan, board development plans, program planning and evaluation, event plans, etc.—must also be considered.
What makes a good fundraising plan great?
- Plans with purposeful actions aimed at reaching specific goals
- Plans that are data-driven from beginning to end are great plans
- Plans with a strong statement for support.
The following resources offer information, tools and other information for developing, reviewing and revising Fundraising Plans:
The Balance Small Business website has an article with six steps to develop a good Fundraising Plan: 1) develop goals; 2) write it down; 3) estimate costs of fundraising activities in the plan; 4) include the timeframe; 5) identify funding sources; and 6) evaluate your plan throughout the year. https://www.thebalancesmb.com/fundraising-plan-new-nonprofit-2502113
The Network for the Good’s eGuide about Fundraising Plans has information on setting goals and creating metrics to assess progress. https://learn.networkforgood.com/bing-paid-fundraising-plan-to-propel-nonprofits-forward-landing-page.html?utm_medium=cpc&utm_source=&utm_campaign=stock__2018-fundraising-plan-propel-nonprofits-forward&msclkid=580a64fa6df51ee0dc563880ae5bd1f6
Every action discusses what makes Fundraising Plans great. https://blog.everyaction.com/nonprofit-fundraising-strategic-plan-guide
Mobile Cause has a free online resource about Fundraising Plans, with sample communication pieces, goal worksheets and calendaring information. https://go.mobilecause.com/annual-fundraising-plan-calendar-workbook-19-cgoogle?utm_source=bing&utm_medium=cpc&utm_term=nonprofit%20fundraising%20planning&utm_campaign=Fundraising%20Calendar%20&%20Planning&msclkid=9cef8f5258291bbf06e5d32e58e846de